Djembe Music Blog

TiTi Owusu, known as Abigail Tiwaah Owusu, is a versatile Ghanaian singer and songwriter based in Accra, defying traditional music genres with her unique style. TiTi has garnered immense love and attention from Ghanaians, particularly after securing the first runner-up position in the prestigious Ghanaian music competition, Vodafone Icons, back in 2014.

With her latest single, “Make Me Believe” (Nana) is a love song which implores men to show true commitment and regardless of heartbreaking stories she has heard or experienced, she is still rooting for love. This single has gotten over 6k streams since it was released on Spotify

The Djembe team had the privilege of briefly speaking to TiTi about her remarkable journey so far.

Hi Titi, Nice to meet you! How have you been?

I’ve been doing very well. This year has been exciting for me and Everything is going well.

That’s great to hear! Do you mind introducing yourself to us?

My name is Titi Owusu. I’m a Ghanaian artist, and I’ve lived all my life in Ghana. I started music professionally in 2014 after a talent show called Vodafone Icons. Participating in Vodafone Icons was a defining moment for me. The experience opened doors for me in the music industry and helped me on the path to where I am today.

What gave you the extra push to start music?

I’ve always wanted to be in music since childhood. I’ve always loved music and music is all I’ve known. The talent show was just a stepping stone for me. After that, I got into voice training and it went upwards from there.

My interest in music became more serious after seeing the Beyoncé Experience concert. – TiTi Owusu

So were you born into a family of music? What sparked your interest to go into music?

Nobody in my family is into music, but they are very, very supportive of me. I was born with a singing voice and used to sing in church with my friends. My interest in music became more serious after seeing the Beyoncé Experience concert. Since I was 11 years old, I always knew I wanted to be in music.

Could you describe your sound for us?

I’m currently trying out new sounds. I’m genre-bending, but the main genres I work with are Afropop, RnB, Reggae, and Hip Hop.

Who are some of your best artists?

I begin to list them, we won’t leave here today, but I’ll just mention a few. Some of my best musical inspirations are Beyoncé, Celine Dion, Snoh Alegra, Jasmine Sullivan, and Alicia Key amongst others.

Do these artists have any impact on your sound?

Besides the voice training I had during the talent show, Vodafone Icons, I haven’t had any professional vocal training. So listening to these artists has been very instrumental in shaping my sound and vocal skills.

So what are some of the challenges you think should be fixed in the industry?

Speaking from my own personal challenges, it’s been an amazing journey, and I’m loving it so far. But I think artists can support each other more, and we should have more award shows to celebrate the success and achievements of artists.

That’s a valid point. So how do you try to connect with your fans?

I do that through hosting and attending live music shows and by engaging with them on social media. Live performances are magical to me and they give me the chance to connect with my audience in a very intimate way.

The subtle challenges we face as female artists are that no matter how talented or great you are, you have to always dress up and show up

How do you try to navigate the industry as a female artist?

The subtle challenges we face as female artists are that no matter how talented or great you are, you have to always dress up and show up. I do my best to make it work as a female in the industry. I put in the effort. I’m a female, but I still go hard.

That’s a strong attitude to have! What are some of the milestones that you’ve achieved in your career so far?

I shot my first music video this year. Got my first magazine cover this year. I’ve also performed in over 50 live shows last year and have performed for the President of Ghana multiple times and even the Prime Minister of Japan.

Impressive! What message do you intend to pass across with your music?

The message is to spread love. If you listen to my songs, the recurring theme is the single message of love.

That’s beautiful. One last question before we wrap up. What are your aspirations as an artist?

I’m a powerful entertainer, and I want to be recognized as an international artist. My dream is for people to see me as a global artist.

Thank you so much for sharing your journey with us, Titi. It was a pleasure speaking with you, and we wish you all the best in your career.

Thank you for having me. It was my pleasure too!

With her eyes set on becoming an international artist, TiTi Owusu stands as an inspirational force in the music industry. Her unwavering dedication, unmatched passion, and exceptional talent are propelling her forward on her quest to make an indelible mark on the global music scene. 

Keep a close watch on this rising star, as she continues to redefine music genres and leave an enduring impact on the world of music. Stream her latest single Make Me Believe (Nana)